In my opinion to say that the book is a bunch of biographies doesn’t do justice to it. What is “Giants of Enterprise” about? The book contains biographies of seven innovators who built large enterprises in America from railroads to microprocessors: Andrew Carnegie (Steel), George Eastman (Kodak), Henry Ford, Thomas Watson Sr (IBM), Charles Revson (Revlon), Sam Walton (WalMart), Robert Noyce (Intel). The book opened a door of a totally new discipline for me – that of “business history”. It is a kind of stuff I had never read before. Several times I revisited the book for some specific incident or information like to check George Eastman’s early experiments and I ended up spending the next half an hour reading much more.
It has been almost a year since I first read Richard Tedlow’s “ Giants of Enterprise” and I still haven’t got over the hangover.
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